Where Social Media Fits in Your Marketing Plan

Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale. At […] The post Where Social Media Fits in Your Marketing Plan appeared first on Supply55 Blog.

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Learn the Art of the Graphics Deal

Walk-in business is usually easy money. That’s because it is more about the customer buying than about you selling. Real selling, in which you must hunt for new business, isn’t so easy. It fact, it can be a complex process. First you need to track down viable prospects: those who need your products and services […] The post Learn the Art of the Graphics Deal appeared first on Supply55 Blog.

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How to Troubleshoot and Prevent Paint Problems

What makes painting a challenge for sign makers, compared to vinyl application, are all of the variables. And with each variable the chance that what can go wrong increases. In fact, it seems that that guy Murphy has stacked the odds against us. Our only recourse is to identify the causes of our failures and learn how […] The post How to Troubleshoot and Prevent Paint Problems appeared first on Supply55 Blog.

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Essential Solvents for Sign Painters

Here’s detailed information on solvents used in sign painting. Solvents described include Pure Gum Turpentine, Mineral Spirits, Lacquer Thinner, Toluene, VM&P Naphtha and Xylene. Hingst extensively covers solvent safety, the new safety data sheets and the HazCom2012 standards.  A solvent is any liquid that can dissolve another substance. That’s a fairly broad range that includes […] The post Essential Solvents for Sign Painters appeared first on Supply55 Blog.

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Shades of Black

Using most black paints in the shadow areas of a painting can create a dull, muddy color when mixed with other colors. Here’s a recipe for chromatic black that darkens a color without changing the color’s hue. If you were a teenager in 1966, you may remember the Los Bravos song “Black is Black”. As […] The post Shades of Black appeared first on Supply55 Blog.

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The Technology Shift to UV LED Inkjet Systems

There are two basic curing units used for curing UV inkjet prints: Mercury vapor UV lamps and UV LED curing systems. Mercury vapor lighting is an old technology, which has been around for at least a century. UV inks were originally developed for this type of lighting, which emits a broad spectrum of UV light. Mercury […] The post The Technology Shift to UV LED Inkjet Systems appeared first on Supply55 Blog.

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Time Out

While hard work is important, it is equally important to take time off… Are you working more now and enjoying it less? Many sign makers work a mentally and physically anguishing 50 to 60 hours a week. Some work even longer.   I’m going to give you a bit of advice that might get me into trouble […] The post Time Out appeared first on Supply55 Blog.

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