QR Codes: Window of Opportunity for Marketers?

If a picture is worth a thousand words, a QR or “Quick Reference” code could be worth a million. That’s because it provides the viewer with a doorway from a printed medium to unlimited interactive online content. The Japanese company Denso Wave, which is a subsidiary of Toyota, developed QR codes in 1994, as an alternative to […] The post QR Codes: Window of Opportunity for Marketers? appeared first on Supply55 Blog.

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Sales Survival in an Anemic Economy

Even if you are the president of the United States, there isn’t much you can do to change world economic conditions. Instead of crying in your beer or just drinking more of it, what you can change is how you conduct your business. As my former boss (and former Marine) Gordon McAllister would say to encourage […] The post Sales Survival in an Anemic Economy appeared first on Supply55 Blog.

http://blog.supply55.com/sales-survival-in-an-anemic-economy/

Priming and Painting for Wall Graphics Applications

New drywall must be primed and painted properly to ensure good adhesion of pressure-sensitive vinyl wall graphics. You wouldn’t think that applying vinyl wall graphics to newly painted drywall should be a problem. Of course, problems can and do happen. Especially when contractors rush to get the job done.  According to Arlon’s Chuck Bules, commercial […] The post Priming and Painting for Wall Graphics Applications appeared first on Supply55 Blog.

http://blog.supply55.com/priming-and-painting-for-wall-graphics-applications-2/

What Makes UV Curable Inkjet Inks Work?

Unlike solvent, eco-solvent or water-based inks, UV-curable inks do not evaporate into the air. Instead these inks  dry or “cure”  instantly through a polymerization process.  This process is initiated by exposing the inks to a certain spectrum and intensity of UV light. UV inkjet inks are classified as 100% solids. The term “100% solids” may be confusing to many. You might wonder […] The post What Makes UV Curable Inkjet Inks Work? appeared first on Supply55 Blog.

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NEPATA S770 High Performance Sheeter

Effective today, November 5, 2020, we are officially accepting orders for the new NEPATA S770 High Performance 30” Sheeter. The NEPATA S770 sheeter delivers world-class performance in a dedicated sheeting platform producing up to 5,000 A4 or ANSI letter sheets per hour. Engineered and manufactured in Germany to the highest quality standards, the NEPATA S770 […] The post NEPATA S770 High Performance Sheeter appeared first on Supply55 Blog.

http://blog.supply55.com/nepata-s770-high-performance-sheeter/

Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] The post Which Typeface Should You Use? appeared first on Supply55 Blog.

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How Dyes and Pigments Differ

The chemicals that color our world, whether we are painting or digitally printing or decorating fabric, fall into two categories: dyes and pigments. Both types of colorants add color to materials ranging from wood, paper, textiles, glass, plastic, ceramic glazes and even concrete. Each type of colorant, however, is very different with respect to chemical composition, solubility, durability […] The post How Dyes and Pigments Differ appeared first on Supply55 Blog.

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