Constructing More Persuasive Sales Presentations

Early in my sales career I was taught that the job of a salesperson was similar to that of a lawyer presenting his case. Just as an attorney presents proof in court, you provide your prospect with evidence to support your product or offer. As your jury, if your prospect is not moved by your […] The post Constructing More Persuasive Sales Presentations appeared first on Supply55 Blog.

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Caring for Garments with Heat Transfer Vinyl

I am frequently asked how many times you can wash a garment with a heat transfer vinyl applique before it deteriorates. Durability of this material all depends on the specific type of heat transfer vinyl that you are using and garment care. If you are washing and drying the garment properly, a high quality heat transfer vinyl […] The post Caring for Garments with Heat Transfer Vinyl appeared first on Supply55 Blog.

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Where Social Media Fits in Your Marketing Plan

Selling was so much easier when I first hit the streets nearly forty-five years ago. At my first sales job, I didn’t even need to do any prospecting. Telemarketers unearthed all of the leads. In most cases, they even made the appointment for me. My task was to make the presentation and close the sale. At […] The post Where Social Media Fits in Your Marketing Plan appeared first on Supply55 Blog.

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Learn the Art of the Graphics Deal

Walk-in business is usually easy money. That’s because it is more about the customer buying than about you selling. Real selling, in which you must hunt for new business, isn’t so easy. It fact, it can be a complex process. First you need to track down viable prospects: those who need your products and services […] The post Learn the Art of the Graphics Deal appeared first on Supply55 Blog.

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How to Troubleshoot and Prevent Paint Problems

What makes painting a challenge for sign makers, compared to vinyl application, are all of the variables. And with each variable the chance that what can go wrong increases. In fact, it seems that that guy Murphy has stacked the odds against us. Our only recourse is to identify the causes of our failures and learn how […] The post How to Troubleshoot and Prevent Paint Problems appeared first on Supply55 Blog.

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Essential Solvents for Sign Painters

Here’s detailed information on solvents used in sign painting. Solvents described include Pure Gum Turpentine, Mineral Spirits, Lacquer Thinner, Toluene, VM&P Naphtha and Xylene. Hingst extensively covers solvent safety, the new safety data sheets and the HazCom2012 standards.  A solvent is any liquid that can dissolve another substance. That’s a fairly broad range that includes […] The post Essential Solvents for Sign Painters appeared first on Supply55 Blog.

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Shades of Black

Using most black paints in the shadow areas of a painting can create a dull, muddy color when mixed with other colors. Here’s a recipe for chromatic black that darkens a color without changing the color’s hue. If you were a teenager in 1966, you may remember the Los Bravos song “Black is Black”. As […] The post Shades of Black appeared first on Supply55 Blog.

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