Signs have many functions, but POP signage is designed to advertise a product at the location in which it’s displayed. Experts say effective POP signage is a critical component of a merchandising program. According to the Small Business Association, effective POP signage develops a memory for a location of the products or services, reinforces a...
http://supply55.com/blog/2013/06/successful-sign-making-depends-on-effective-visual-communication/