Which Typeface Should You Use?

Readability and Legibility When I worked in advertising, 40 years ago, I was taught that a serif type, such as Times Roman, was more readable than a sans serif type because the first words that we read in elementary school primers are in that family of typeface. The morning newspaper is also set in a […] The post Which Typeface Should You Use? appeared first on Supply55 Blog.

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How Dyes and Pigments Differ

The chemicals that color our world, whether we are painting or digitally printing or decorating fabric, fall into two categories: dyes and pigments. Both types of colorants add color to materials ranging from wood, paper, textiles, glass, plastic, ceramic glazes and even concrete. Each type of colorant, however, is very different with respect to chemical composition, solubility, durability […] The post How Dyes and Pigments Differ appeared first on Supply55 Blog.

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Digital Printing and Metamerism

A Horse Of A Different Color…learn how colors can change in appearance under different lighting conditions. A customer had encountered a problem whenever she printed grey. When the prints were viewed inside, the color was dead on. But viewed outside, in the sun the grey immediately turned green. The other day she printed a beautiful grey […] The post Digital Printing and Metamerism appeared first on Supply55 Blog.

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Window Graphics and Window Displays

It’s Not Just Window Dressing We all know that the economic recovery is anemic – arguably the worst recovery since the Great Depression. Drive through any business district in any town and you will witness one vacant storefront after another. A conservative estimate is at least 10% of our nation’s retailers are in financial trouble.  So […] The post Window Graphics and Window Displays appeared first on Supply55 Blog.

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